Goodyear Rolls Out P-O-P, Store 'Zones' A Brand New Bag for Samsonite Samsonite uses P-O-P to pursue casual & sport bag markets The Gillette Co.: Concentrating P-O-P Power With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail. Coke Unveils Brand Identity Update Encore Cruises Debuts Animated Signs