Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pur Water Filters
Distribution: Sam's Club
Number of Stores: 590
Production Run Quantity: 700
Introduction: 12/1/07
Intended Duration: Ongoing
Dimensions (H x W x D): 24" x 48" x 20"
Weight: 42 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR
Design of the Times 2008 Contest Declaration