Sam's Club

Client: Moore Business Communications Services, McLean, Va.
Product Promoted: Sprint Prepaid Calling Cards
Objective: To provide warehouse discount stores, like Sam's Club and Costco, with a display that is representative of their environment. The stores receive the display fully assembled and stocked and because of its pallet base design, it can be easily moved to different locations within the store.
Introduction: February 1999
Number of Displays: 1,000
Construction/Materials: PVC, corrugated, wood

Client: The Gillette Co., Boston
Distribution: Sam's Club Stores
Size of Run: 475
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Home and Garden
Objectives: To promote the Braun Handblender and Chopper during the 1999 holiday shopping season and to create a compact countertop unit that highlights the product's features and benefits.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Sam's Club stores
Size of Run: 230
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Health Care
Objectives: To merchandise various Whitehall-Robins products in Sam's Clubs with a pallet display located in the pharmacy. This merchandiser can function for long periods of time and can be restocked and retrofitted for different products based on seasonal selling cycles.

Marketer: Beer Across America, Lake Bluff, Ill.
Objective: A visually appealing package was used to help introduce a microbrewed product to the warehouse club environment.
Number produced: 15,600
Construction: 200-pound B-flute corrugate, 3-color preprinted linerboard
Introduced: October 1996
Producer: Pride Container Corp., Chicago

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard