Concord Confections Gumballs
Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard
