Sam's Club

Client: Oral B, Boston, MA
Introduction: April 3, 2003
Distribution: Mass Merchants
Dimensions (H x W x D): 20" x 26" x 10"
Weight: 12 lbs.
Producer: New Dimensions Research Corp., Melville, NY

How packaging demands exemplify marketing strategy at Costco and Sam's Club

Client: Gillette, Boston
Introduction: May 2003
Size of Run: 575
Comments: Shoppers at Sam's Club can interact with this display by touching the blender and playing with its dial. Images communicate the product's primary benefits (it has high ice-crushing power), and copy is punchy and easy-to-read. Powdercoating replicates the look of stainless steel. The display was produced at half the project budget.
Awards: Gold, Design of the Times 2003
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: The Eureka Co., Bloomington, Ill.
Producer: Rapid Displays, Chicago
Comments: The objective of this display was to boost sales of the premium Whirlwind Vacuum by offering a free Stick Vac with every purchase. Positioned next to the Whirlwind on standard racking systems in Sam's Club and Costco Stores, the display's curved feature panel clearly communicates product information.

Retail Channel: Mass Merchants
Display Type: Permanent Counter
Campaign: Oster Hand Mixer "Indulgence" Display
Marketer: Sunbeam Corp.
Producer: Precision Point of Purchase, Prospect Heights, Ill.