Brands, Retailers Make Big Plays for Football Season Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes. Albertsons, PepsiCo Give Away Groceries Cheetos Wins Easter at Dollar General Mac n' Cheetos Fit Right in at Walmart PepsiCo Dominates Dollar General's Summer Doritos Gets 'Loaded' at Walmart, Again Building Better Merchandising P-O-P Systems, Package Revamps Hammer Home Changes in the Hardware Industry
