Profitero

Profiles of Business Excellence winners Melissa Berger, Colleen DeVos, Meghan Howard, Kristin Issler, Jaclyn Nix, Robyn Petroski, Trina Rizzo, Sejal Sheth, Angie Smith, Christine Wanta and Patricia M. Ziegler.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.

Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges

From investing in startups and acquiring disruptors to building new brands, consumer goods companies are expanding their DTC capabilities and offering hints at their ultimate strategies.