Procter & Gamble (P&G)

P-O-P company: Consumer Promotions Inc.
Client: Procter & Gamble Co.
Product: Oil of Olay
Released: April 1995
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel. The interactive slide bar is spring-loaded to return to the face visual after each use. The display recently was honored with a Silver Outstanding Merchandising Achievement award.

Gillette Series Launch Floorstand
Markson, Rosenthal & Co. (International)

Herbal Essences Family of Displays
Henschel-Steinau Inc.

A past look at the unresolved future of retail marketing

Client: Sherwin-Williams, Cleveland
Product: Woodscapes house stains
Size of run: 1,700
Distribution: Sherwin-Williams retail stores
Introduction: September 1995
Duration: Permanent
Construction/Materials: Powder-coated metal, injection-molded and vacuum-formed plastic
Dimensions (H x W x D): 72" x 48" x 10"
Weight: 70 pounds
Producer: Visual Marketing Inc., Chicago

Patent: Des. 360,090
Issued: July 11, 1995
Inventors: Robert Raebel, Glenview; William Buescher, Lombard; and James Lauro, Bartlett, all of Ill.
Assignee: Brown and Williamson Tobacco Corp., Louisville, Ky.
The ornamental design for a product display case, as shown.