Pennsylvania State University

From Chain Store Age, May 30:

Culled from industry nominations, Shopper Marketing has selected six shopper marketers to represent the 2010 Class of People to Watch. Some are making a name in in-store technology while others are reinventing their categories, but all are doing work that’s worthy of attention.

Social marketing, scent technology and 'recessionista' appeals make fashion a category like no other

Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards