Newly Private PetSmart Gets a New Top Dog Foot Locker Unveils Growth Plan Stride Rite Gets Slimed Kohl's Jumps Ahead with Exclusives Stride Rite Rolls Out SuperBall Shoe Payless 'Gets In' for School Payless Looks Again Shoe Pavilion Gets Branded P-O-P with 'Warehouse' Look The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Footwear Finesse Stride Rite: Striving for Consistency With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes 3-D Graphics Put Spring into Stride Rite Sneaker Program 1 2 Next Last