Brown-Forman Gives ‘Cheers’ to Stay-at-Home Hosts Werther's Original Sees Lift from Fall Campaign Extensive seasonal effort positions brand as answer for 'all things caramel' OfficeMax Gives the Holidays a Pink Start Target Sets Up for Breast Cancer Month Steve & Barry's Becomes New Celebrity Destination Lamisil Taps NBA Feet FSI Report: April 15, 2007 Jewel, Vitaminwater Tour with Clarkson P-O-P Logistics: Getting from Point A to Point B And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges. Gillette Readies Massive Mach3 Launch Eleven producers, 89,000 displays for July launch The Bonneau Co. and Pennsylvania Optical Company v. AG Industries Paper Mate Displays Make the Grade In the Back-to-School Sales Game In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season.
