Kroger Pushes Gift Cards Ahold Joins the 'March Madness' Team Liking Facebook American Express launches app that delivers deals to members OfficeMax Helps 'Stretch Your Dollar' System Tracks Liquor Sales, Promotions in Bars General Mills Takes Latest Lap at Publix Coca-Cola Classic's Sponsorship of the Mexican National Soccer Team The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards Longs Heads to the Outback with P&G P-O-P is Served Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs. 1