A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Wizards of the Coast Debuts NFL Showdown 2002 Daunte Culpepper standee creates awareness for new card game category 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Honeywell Teams with NFL for Prestone Super Bowl Sweepstakes White Rain Restyles Dippity-Do Promotion Audio Clips Help Sell DK Medical Guide Budweiser Football Promo Goes Local Anheuser-Busch spends $3 million on P-O-P for fall promotion Miller and the NFL Displays Support Humongous Entertainment's "Backyard Football" DK Rolls Out Interactive Merchandiser for NFL Book First Previous 68 69 70 71 Next Last
