A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Wizards of the Coast Debuts NFL Showdown 2002 Daunte Culpepper standee creates awareness for new card game category Honeywell Teams with NFL for Prestone Super Bowl Sweepstakes White Rain Restyles Dippity-Do Promotion Audio Clips Help Sell DK Medical Guide Budweiser Football Promo Goes Local Anheuser-Busch spends $3 million on P-O-P for fall promotion Miller and the NFL Displays Support Humongous Entertainment's "Backyard Football" DK Rolls Out Interactive Merchandiser for NFL Book First Previous 68 69 70 71 Next Last
