Momentum Worldwide Names Its First Chief AI Officer The appointment solidifies the agency's position to make artificial intelligence a trusted partner in delivering smart, immersive brand experiences. 2024 Women of Excellence, Mentorship Profiles of Mentorship winners Susan Bagley, Jayme Jansky Beck, Brittany Billings, Beth DeBona, Jen Hutchings and Donnalyn Smith. Member Report: Struggles and Desires of Gen Z A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections. Brand Watch: Sprite Unleashes ‘Infinite Potential’ An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays. Study Tracks Unrealized Potential of Mobile Shoppers want help in decision-making, but brands and retailers don’t fully understand them. Constellation Brands Helps Walgreens Win with Wine JCPenney Tries Another School 'Haul' Office Depot Takes a Mobile Trip to School JCPenney Now Collects 'Pennies from Heaven' Candy & Snack Report: Second That Emotion Marketers of snacks and candy find ways to connect with shoppers beyond price promotions 1 2 Next Last
