2024 Women of Excellence, Mentorship Profiles of Mentorship winners Susan Bagley, Jayme Jansky Beck, Brittany Billings, Beth DeBona, Jen Hutchings and Donnalyn Smith. Member Report: Struggles and Desires of Gen Z A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections. Brand Watch: Sprite Unleashes ‘Infinite Potential’ An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays. Study Tracks Unrealized Potential of Mobile Shoppers want help in decision-making, but brands and retailers don’t fully understand them. Constellation Brands Helps Walgreens Win with Wine JCPenney Tries Another School 'Haul' Office Depot Takes a Mobile Trip to School JCPenney Now Collects 'Pennies from Heaven' Candy & Snack Report: Second That Emotion Marketers of snacks and candy find ways to connect with shoppers beyond price promotions Awards: 2006 PMA Reggie Winners Case studies from the Promotion Marketing Association's annual awards program 1
