Molson Coors Beverage Co.

Client: The Integer Group, Golden Colo.
Introduction: April 2003
Construction: Printed polyester fabric bonded to a non-skid rubber backing
P-O-P company: Signature Marketing, LaGrange, Ga.
Comment: This bar mat for Coors Original increases product awareness at the bar and also provides a function. It is durable and absorbs moisture.

Client: The Integer Group, Golden, Colo.
Introduction: September 2002
Number of displays: 20,000
Construction: Injection-molded base, PETG cardholder, pressure-sensitive decals
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: Wanting to do more than a standard table tent, Coors Light introduced this unique table display to promote its partnership with the National Football League.

Client: Integer Group, Golden, Colo.
Size of Run: 4,225
Production Date: August 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Beer: Off-Premise Illuminated or Motion
Comments: All 32 AFC and NFC team helmets are grouped by conference to help educate football fans. The sign is made of four-color screenprinted Sintra panels, PETG plastics, metal and neon tubing with dimming solid-state power supplies.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,125
Comments: This display for sports bars features an actual backboard and rim framing an illuminated, vacuum-formed ball. It was one of the top volume orders in the Coors Light program.

Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries division
Comments: A full-size, vacuum-formed helmet features LED graphics of moving eyes and a text message to add motion and attract attention in sports bars.

Client: Miller Brewing Co., Milwaukee
Introduction: January 2002
Distribution: Off-premise accounts nationwide
Size of Run: 15,000
Construction/Materials: Die-cut, pressure-sensitive vinyl
P-O-P company: T.T. Industries, Kansas City, Mo.
Comments: This pressure-sensitive logo utilizes special "glitter" vinyl that creates the look of etched glass.

Client: Miller Brewing Co., Milwaukee
Introduction: November 2001
Distribution: On- and off-premise accounts nationwide
Size of Run: 4,000
Construction/Materials: Non-skid carpet
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: While it is sometimes difficult to ensure that P-O-P gets set up in the field, Miller has found these floor mats particularly easy to place.

Patent: 6,364,137 B1
Issued: April 2, 2002
Inventors: Ted Glauth, Arvada, Colo.; Randall Guenther, Lakewood, Colo.
Assignee: Coors Brewing Co., Golden, Colo.