Client: Miller Brewing Co., Milwaukee Product Promoted: Miller Lite beer Objective: The display unit is sized to fit into a c-store or supermarket channel. It is intended to create a presence for brand building. Distribution: Convenience stores, supermarkets, special events Construction/Materials: Vacuum-formed plastic, four-color process screenprinting P-O-P Company: Paul Flum Ideas, St. Louis
Client: Miller Brewing Co., Milwaukee Product Promoted: Miller Lite beer Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads. Distribution: Bars and supermarkets
Client: Madden Communications, Woodale, Ill. Distribution: Bars/restaurants/liquor stores Size of Run: 800 Producer: Stout Marketing, St. Louis Division: Permanent, Signage: Metal Objectives: The objective here was to create a lasting, high-quality image for the brand. To accomplish this, a variety of materials were used: four-color process screen-printing on .032 gauge white aluminum with a clear polyset gloss varnish.
Client: Miller Brewing Co., Milwaukee Distribution: On-premise accounts Size of Run: 1,250 Producer: Array Marketing Group Inc., KCS Industries, Milwaukee Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.
Patent: US D435,743 S Issued: Jan. 2, 2001 Inventors: Ted W. Glauth, Arvada; Randall D. Guenther, Lakewood, both of Colo. Assignee: Coors Brewing Co., Golden, Colo. The ornamental design for a display rack, as shown.
Retail Channel: Liquor Stores Display Type: Permanent Freestanding Floor/Aisle Campaign: Coors Light Cerveza Palapa Dominator Marketer: The Integer Group Producer: C. D. Baird & Co., West Allis, Wis. The effectiveness of the display was assured by using authentic imported Mexican thatch to replicate a "palapa" or Mexican beach umbrella. Custom litho-printed display poles also enhance the graphics theme. According to the entrant, sales more than tripled over the same period last year.
