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Molson Coors Beverage Co.

  • Miller Lite Kickoff Parties

    The best retail-focused campaigns from Event Marketer magazine's 2006 Ex Awards

  • Coors Rebate Offer Sign

    Coors Rebate Offer Sign

  • Coors Signage
    Coors Signage

  • Coors Turns 'Silver'

  • Molson Neon Sign
    Retailer: Independent convenience store
    Location: Lyndonville, NY
    Molson Neon Sign

  • Miller Lite 6' Neon Sign
    Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
    Introduction: April 2006
    Product(s) Promoted: Miller Lite beer
    Distribution: Supermarkets and on-premise accounts
    Intended Length of Use: 3 to 5 years
    Size of Run: 1,055
    Dimensions (H x D x W): 31.25" x 4" x 73.5"
    Weight: 67 Ibs.
    Producer: Everbrite LLC, Greenfield, WI

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite 6' Neon Sign

  • Miller Lite Motorsports Lenticular
    Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
    Introduction: January 2006
    Product(s) Promoted: Miller Lite Beer and their Racing Team
    Distribution: Nationwide
    Intended Length of Use: 3 months
    Size of Run: 592
    Dimensions (H x D x W): 3'1" x 1'3" x 3'10"
    Weight: 4 lbs.
    Producer: Baird Display, Milwaukee, WI

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite Motorsports Lenticular

  • Miller Lite LED Hanging Sign
    Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
    Introduction: February 2006
    Product(s) Promoted: Miller Lite Beer
    Distribution: Taverns, bars, restaurants
    Intended Length of Use: 3 to 5 years
    Size of Run: 1,741
    Dimensions (H x D x W): 16" x 2" x 20"
    Producer: Array, Toronto, ON

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite LED Hanging Sign

  • Miller Lite Motion Racing Sign
    Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
    Introduction: February 2006
    Product(s) Promoted: Miller Lite beer
    Distribution: On-premise accounts
    Intended Length of Use: 3 to 5 years
    Size of Run: 737
    Dimensions (H x D x W): 12" x 3.25" x 26"
    Weight: 7 lbs.
    Producer: Saitech International Inc., Toronto, ON

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite Motion Racing Sign

  • Miller Lite Illuminated Bottle Cap Sign
    Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
    Introduction: April 2006
    Product(s) Promoted: Miller Lite Beer
    Distribution: Off-premise locations, primarily convenience stores
    Intended Length of Use: 3-5 years
    Size of Run: 642
    Dimensions (H x D x W): 23" x 23" x 5.5"
    Weight: 7 lbs.
    Producer: Everbrite LLC, Greenfield, WI

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Miller Lite Illuminated Bottle Cap Sign
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