Molson Coors Beverage Co.

Miller Lite Chicago Bears 'Border Battle' Display

Retailer: Meijer
Location: Chicago
Miller Lite Chicago Bears Packaging

Retailer: Dominick's
Location: Chicago
Kroger Beer Merchandising
Coors Light NFL Rebate Case Card
Kroger/Miller Recliner Rebate Feature
Miller Lite Writer Sign

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Number of Stores: 3,500
Production Run Quantity: 4,045
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 19" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Miller Lite World Series Countdown Clock

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200
Miller Lite Hispanic Soccer Neon

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: United States
Production Run Quantity: 541
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 36" x 35" x 8"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200
Producer: Enhance America, Orchard Park, NY
Design of the Times 2007 Contest Declaration
What were the marketing objectives for this entry?
Miller Lite On Tap Display

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Lite on Tap
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 458
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 27" x 26" x 5"
Weight: 21 lbs.
Budget Category (U.S.): $201 - $250
Miller Lite Tap Handle

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite on Tap
Distribution: Bars and restaurants nationwide
Production Run Quantity: 35,000
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 12" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Everbrite LLC, Greenfield, WI
Design of the Times 2007 Contest Declaration
What were the marketing objectives for this entry?

Miller Lite Chicago Bears 'Border Battle' Display

Miller Lite Chicago Bears Packaging

Kroger Beer Merchandising

Coors Light NFL Rebate Case Card

Kroger/Miller Recliner Rebate Feature

Miller Lite Writer Sign

Miller Lite World Series Countdown Clock

Miller Lite Hispanic Soccer Neon

Miller Lite On Tap Display

Miller Lite Tap Handle