Molson Coors Beverage Co.

A case study from the Promotion Marketing Association's 2007 Reggie Awards

Retailer: Albertsons
Location: Las Vegas

Retailer: Albertsons
Location: Pembroke Pines, FL

Retailer: Dominick's
Location: Chicago

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 459
Production Date: August 2006
Comments: This sign for on-premise accounts uses both LEDs and fluorescent tubes as light sources.

Client: The Integer Group, Lakewood, CO
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 350
Production Date: May 2006
Comments: This distortion-formed, screened plastic sign with neon and LED chase lights helped to anchor case stacks of Coors Light in off-premise locations.