Molson Coors Beverage Co.

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite and the existing Cowboys Stadium
Distribution: Supermarkets
Number of Stores: 501
Production Run Quantity: 501
Introduction: 6/30/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 48" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Light
Distribution: Liquor Stores Nationwide
Number of Stores: Not available
Production Run Quantity: 1,018
Introduction: 2/1/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 53" x 33" x 21"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Golden, CO
Product(s) Promoted: Coors Banquet
Distribution: Nationwide on- and off-premise accounts
Number of Stores: 235
Production Run Quantity: 235
Introduction: 5/15/09
Intended Duration: June-October 2009
Dimensions (H x W x D): 18" x 28" x 8"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Retailer: Sweetbay
Location: Tampa, FL

Retailer: Sweetbay
Location: Tampa, FL

Category is in line with food and other products, as shoppers put dollars behind economy brews and local crafts

Retailer: Fry's
Location: Phoenix, AZ