Molson Coors Beverage Co.

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: Nationwide
Production Run Quantity: 750
Introduction: 5/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 29" x 22" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (includes product)
Producer: Novamedia Group, Fort Worth, TX

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Chicago, IL
Product(s) Promoted: Miller Lite Beer
Distribution: Restaurants and Bars
Number of Stores: 801
Production Run Quantity: 801
Introduction: 5/1/08
Intended Duration: 5 years
Dimensions (H x W x D): 47" x 25" x 7"
Weight: 24 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Enhance America Inc., Lake in the Hills, IL

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Design of the Times 2008 Contest Declaration

Client: Integer Group for Molson Coors, Golden, CO
Product(s) Promoted: Coors Light Beer/NFL Teams
Distribution: On-Premise Bars/Restaurants/Night Clubs/Liquor Stores
Production Run Quantity: 3,000
Introduction: 5/22/08
Intended Duration: 2 years
Dimensions (H x W x D): 30" x 19" x 5"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: Madden Communications/ Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite and Major League Baseball partners
Distribution: Grocery Stores
Number of Stores: 655
Production Run Quantity: 655
Introduction: 2/5/08
Intended Duration: 3 months
Dimensions (H x W x D): 78" x 36" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: The Integer Group, Denver, CO
Product(s) Promoted: Coors Light Wide Mouth Can
Distribution: Liquor stores
Number of Stores: 831
Production Run Quantity: 831
Introduction: 6/6/08
Intended Duration: 3 Months
Dimensions (H x W x D): 75" x 21" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Westcott Displays Inc., Detroit, MI

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Design of the Times 2008 Contest Declaration

Client: Integer Group for Moslon Coors Brewing, Golden, CO
Product(s) Promoted: Coors Light Beer
Distribution: On-Premise Bars/Restaurants/Night clubs
Production Run Quantity: 800
Introduction: 3/30/08
Intended Duration: 2 years
Dimensions (H x W x D): 11" x 5" x 5"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Retailer: Sweetbay
Location: St. Petersburg, FL