Molson Coors Beverage Co.

Retailer: Jewel-Osco
Location: Chicago

Retailer: Jewel-Osco
Location: Chicago

Currently testing in c-stores, set to roll out nationally in April 2009

Client: Madden Communications/ Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite and Major League Baseball partners
Distribution: Grocery Stores
Number of Stores: 655
Production Run Quantity: 655
Introduction: 2/5/08
Intended Duration: 3 months
Dimensions (H x W x D): 78" x 36" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: The Integer Group, Denver, CO
Product(s) Promoted: Coors Light Wide Mouth Can
Distribution: Liquor stores
Number of Stores: 831
Production Run Quantity: 831
Introduction: 6/6/08
Intended Duration: 3 Months
Dimensions (H x W x D): 75" x 21" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Westcott Displays Inc., Detroit, MI

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Design of the Times 2008 Contest Declaration

Client: Integer Group for Moslon Coors Brewing, Golden, CO
Product(s) Promoted: Coors Light Beer
Distribution: On-Premise Bars/Restaurants/Night clubs
Production Run Quantity: 800
Introduction: 3/30/08
Intended Duration: 2 years
Dimensions (H x W x D): 11" x 5" x 5"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: MillerCoors LLC, Golden, CO
Product(s) Promoted: Keysone brands (Light, Premium, Ice)
Distribution: Convenience, Grocery, Mass, Liquor Stores
Number of Stores: 3,728
Production Run Quantity: 3,728
Introduction: 3/1/08
Intended Duration: 12 Months
Dimensions (H x W x D): 36" x 29" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: East Cost
Production Run Quantity: 354
Introduction: 1/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 48" x 18" x 3"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Head West Inc., Compton, CA

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Design of the Times 2008 Contest Declaration