Molson Coors Beverage Co.

Retailer: Jewel-Osco
Location: Chicago

Retailer: Jewel-Osco
Location: Chicago

Currently testing in c-stores, set to roll out nationally in April 2009

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: East Cost
Production Run Quantity: 354
Introduction: 1/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 48" x 18" x 3"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Head West Inc., Compton, CA

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Design of the Times 2008 Contest Declaration

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Product(s) Promoted: Miller Lite beer
Distribution: Convenience and Liquor Stores
Number of Stores: 444
Production Run Quantity: 444
Introduction: 4/1/08
Intended Duration: 3-5 Years
Dimensions (H x W x D): 14" x 9" x 4"
Weight: 15 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: Nationwide
Production Run Quantity: 750
Introduction: 5/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 29" x 22" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (includes product)
Producer: Novamedia Group, Fort Worth, TX

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Design of the Times 2008 Contest Declaration