Merkle, Inc.

Major packaged food brands tied in to back-to-school season in August with displays using sweepstakes, purchase incentives and cause campaigns to persuade shoppers to add their products to their kids' breakfasts and lunch boxes.

Retailer's digital marketing platform comes a long way in just a few years

Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology