Mars Inc.

Marsh Industries Inc.
Image Scan Marketing

Stone Display Group
M&M/Mars Inc.
Comments: This larger-than-life fireplace with character icons in motion required minimal floor space yet realistically provided brand identity. Only one motor is required to move all the different characters.

Patent: 5,819,453
Issued: Oct. 13, 1998
Inventors: Lance H. Eichert, Conshohocken, Pa.; Joseph P. Zucconi. Marlton. N.J.
Assignee: Mars Inc., McLean, Va.
A collapsible display stand includes a vertical pole with a rotatable element. The stand has hexagonal top and bottom openings and twelve sides to provide a spiral twist-like appearance. The display is formed from a foldable blank that has two free ends and six integral rectangular panels that are separated by a set of parallel first fold lines located along the sides of the rectangular panels.

Client: Tony's Pizza, Marshall, Minn.
Product Promoted: SuperRise pizza
Objective: The pizza jump house was used as part of a sampling program for the company's new pizza.
Introduction: April 1998
Construction/Materials: PVC vinyl/rip-stop nylon
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Patent: 5,779,068
Issued: July 14, 1998
Inventors: James Douglas Whiten, Kennesaw; J. Marshall Suttles, Elberton; Dennis E. Parham, Kennesaw; Reeder T. Burch, Jasper, all of Ga.
Assignee: The Mead Corp., Dayton, Ohio
A support assembly for a display shelf includes an upright for supporting the shelf in an elevated position, the upright having various slots at vertical spacings whereby the shelf may be supported at a selected elevation.

Product: Snickers candy bars
Number of displays: 60,000 floorstand shippers; 25,000 power wings
Distribution: Convenience stores
Introduction: December 1997
Duration: Temporary
Construction: Corrugated; litho label
More than seven million instant-win prizes were offered in Snickers candy bars displayed in floorstands and power wings.

Patent: 5,706,978
Issued: Jan. 13, 1998
Inventors: William S. Spamer, Roswell; J. Marshall Suttles, Elberton; Dennis E. Parham, Kennesaw; James Douglas Whiten, Kennesaw, all of Ga.
Assignee: The Mead Corp., Dayton, Ohio