Dayton Hudson Big Life Banner
Product: Young Mens', Juniors' and Kids' World clothing
P-O-P company: Presentations Plus, Long Lake, Minn. (manufacture)
Distribution: Dayton's, Hudson's and Marshall Field's department stores
Introduction: August 1996
Duration: Semipermanent
Construction: Four-color process heat-sublimated fabric banner
The towering 86-inch-tall Big Life banners in Dayton's, Hudson's and Marshall Field's department stores help show younger customers that the stores understand their lifestyle and clothing needs.