Mars Inc.

Patent: 6,712,214 B1
Issued: March 30, 2004
Inventors: William Wintermute, Phillipsburg, N.J.; Jason Middleton, Flanders, N.J.; Steve Cassin, Washington, N.J.; Dave Hoffman, Elizabethtown, Pa.; Frank DeBrincat, Tobyhanna, Pa.; Cameron Lodi, Easton, Pa.
Assignee: Mars Inc., McLean, Va.

Retailer: Kmart
This SmartSource shelf talker from Cesar dog food, a Mars Inc. brand, featured a take-one offering a $10 rebate on the next visit to a dog groomer with the purchase of 12 Cesar SKUs. SmartSource is a News America Marketing program.

Client: Masterfoods USA, Hackettstown, N.J.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Semi-Permanent
Production Date: October 2003
Size of Run: 3,500
Comments: Designed to be placed near checkouts, this display features brightly colored ABS product trays to attract attention, powder-coated steel uprights and casters for mobility.