Mars Inc.

Product: Christmas and Valentine's Day Gifts and Collectibles
P-O-P companies: Chatain & Thomas Inc. (design), New York; Container Graphics & Display Inc. (manufacture), Villa Park, Ill.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate, plastic wheels, channel strips, chipboard litho-laminated side panels and header
Display set-up: M&M/Mars salesforce, retail staff

Stone Display Group
M&M/Mars Inc.
Comments: This larger-than-life fireplace with character icons in motion required minimal floor space yet realistically provided brand identity. Only one motor is required to move all the different characters.

Mars Advertising
Nestle USA
Comments: This "personal treasure chest" was designed to generate consumer trial and provide shoppers with all the necessary items to sample the product. The treasure chest theme was also used as a consumer sweepstakes prize.

Marsh Industries Inc.
Image Scan Marketing

Patent: 5,819,453
Issued: Oct. 13, 1998
Inventors: Lance H. Eichert, Conshohocken, Pa.; Joseph P. Zucconi. Marlton. N.J.
Assignee: Mars Inc., McLean, Va.
A collapsible display stand includes a vertical pole with a rotatable element. The stand has hexagonal top and bottom openings and twelve sides to provide a spiral twist-like appearance. The display is formed from a foldable blank that has two free ends and six integral rectangular panels that are separated by a set of parallel first fold lines located along the sides of the rectangular panels.

Client: Tony's Pizza, Marshall, Minn.
Product Promoted: SuperRise pizza
Objective: The pizza jump house was used as part of a sampling program for the company's new pizza.
Introduction: April 1998
Construction/Materials: PVC vinyl/rip-stop nylon
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.