Mars Inc.

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size products
Objective: To develop a temporary display to capitalize on the lucrative Halloween candy buying season that would serve as a centerpiece at retail and that could hold a large quantity of product.
Introduction: July 1999
Construction/Materials: Corrugated collapsible bins
P-O-P Company: Smurfit-Stone Display Croup, Richmond, Va.

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.

Product: Dr Pepper soft drink
Number of displays: 36,000 pole signs, 66,000 shelf talkers, 41,000 cold vault clings and vendor decals, 1,700 spectaculars
P-O-P companies: McCracken Brooks (creative), Minneapolis; Prestige Display & Packaging (display spectacular), Dayton, Ohio; Heritage Press (paper signage), Dallas; Rand Graphics (clings), Wichita, Kan.; Profit Master Displays (rack graphic kits), Atlanta
Distribution: Supermarkets and convenience stores
Introduction: February 2000
Duration: Temporary

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size candies
Objective: To provide an effective secondary merchandising vehicle and to be the centerpiece for Halloween at retail. The unit sets up in less than 15 minutes.
Introduction: September 1998
Construction/Materials: Flexo print on bleach white corrugated; litho 70-pound CIS laminated to corrugated; SBS lug-ons and black fiber poles.
P-O-P Company: Smurfit-Stone Display Group, Sandston, Va.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
The display bin included in this year's program holds 12 cases of product and encourages consumers to "Brake here for M&Ms."

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
This standee featuring Ernie Irvan and "Blue" is a favorite piece in retailers' arsenal of merchandising accessories.