Macy's

Retailers Grow Retail Media Leadership
Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.
Toys R Us Unveils Updated Geoffrey Mobile Ahead of Summer Tour
The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store.
Geoffrey, Toys R Us to Embark on Summer Tour
“Tour Across America" will kick off with an interactive, weekend-long event at the Macy's flagship store in New York.
Toys R Us Shop at Macy's Takes Shape
Following recent news that Toys R Us would make its return to the mainstream, an in-store shop is rolling out at all Macy’s U.S. locations.
Macy’s New ‘Story’ Is the Outdoors
From HBSDealer, July 9:
Macy's Reinvents the Customer Experience
Macy's later this spring is rolling out an interactive scent-finder display and an augmented reality beauty experience.
10 Retailers That Get Buy Online, Pickup In-Store Right
From RIS News, Feb. 22:
Buzzfeed, Goodful and Macy's
Media brand
Shopkick Launches Web Program
One of the first location-based shopping apps, Shopkick, Redwood City, CA, has launched a web version of its program.
Home Depot Marketing/Tech VP Takes C-Suite Role at Macy's
The Home Depot’s vice president of marketing & online technology, Naveen Krishna, has left the company.
Viber Partners with Sprinklr for Personalized Conversations
Viber, San Francisco, owned by Rakuten, is a mobile messenger app like Whatsapp that has just teamed up with social platform Sprinklr, New York.
Home Depot, Target Among Retailers Using MyAlerts
Major retailers including Target, Home Depot, Macy's, Cost Plus World Market, JCPenney and Neiman Marcus are personalizing the e-commerce shopping experience on their websites via MyAlerts.