Path to Purchase Toolkit (January 2019) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Ahold Delhaize Pilots Frictionless Tech at U.S. Headquarters From Progressive Grocer, Nov. 21: Unilever Shares Its 'brightFuture' with Dollar General Family Dollar Wants to 'Just Be' Fashionable Kroger Pushes Gift Cards Purina Nominates Sam's Club for an Exclusive Walmart Promises 'More School for Your Money' 'Spider-Man' Augments the Aisles at Walmart Ms. Brown Sees Some Action at Walmart Depend Hosts a 'Great American Try-On' 1 2 Next Last