L'Oreal

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Client: L'Oreal USA Inc., New York
Product Promoted: RevitaLift Complete skin cream
Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
Introduction: February 2001
Size of Run: 1,300
Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Product: Oxygen women's fragrance
Number of display: 6,000
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Department stores
Introduction: March 2001
Duration: Permanent
Construction: Corrugate, foil board, E-flute, two-color process graphics
Display set-up: Retail staff
This 42-inch-high, portable glorifier for L'Oreal's Oxygene fragrance collapses for easy moving and storage, offering retailers an alternative for merchandising.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: To match the color of the actual product cases, the injection-molded base of this display was made with real gold flecks mixed with plastic resin. A shade chart depicts each liner color alongside two shades of matching Colour Riche lipstick available on a similar display.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: A large replica of the FeatherLash mascara brush is built into the side of this display to call attention to the new product. The products are hung from hooks rather than being notched into the tray in order to accommodate smaller or larger sizes.