L'Oreal

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility

Retailer: Wal-Mart
Source: "Retail Realities: From Dynamic Displays to Merchandising Misses," by Joe Ricci, Beacon Concepts Inc.

Client: L'Oreal, New York
Size of Run: 6,700
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Skin Care Products
Comments: To help consumers select the right products for their skin type, the front panel on this display uses sliding indicators to select a skin type. Once selected, a window opens to display product information for that skin type. The display is updatable and can be adapted to new launches. A magnet secures the unit on the shelf.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: L'Oreal Canada, Montreal, Canada
Producer: Techno P.O.S. Inc., Quebec, Canada
Comments: A unique structure and vibrant graphics complemented the trendy imagery on this display which promoted the innovation of the hair care brand. The large 3-D FX logo at the base also called attention to the display and product line.