"This full-length power wing from L'Oreal is an excellent example of how the right color scheme can catch the attention of specific consumers. (In this case, men with thinning hair.) The silver, red and black combination on the display and packaging dramatically stands out from the typical array of colors and shades found in the hair care aisle.
This display presents product in a straightforward way and simply states the key benefit: "Thickening Effect." It all adds up to a display that will surely see gains."
-- From "Ricci at Retail," published June 2004
