L'Oreal Colour Endure Header
Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multiple Product Line Merchandisers
Size of Run: 2,000
Objective: To frame modular componentry of the L'Oreal Colour Endure line. The unit needed to clearly identify the product and call attention to the product category. The unit creates a Colour Endure boutique within any retail environment for the existing and new wall system componentry.