L'Oreal

Product: Oxygen women's fragrance
Number of display: 6,000
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Department stores
Introduction: March 2001
Duration: Permanent
Construction: Corrugate, foil board, E-flute, two-color process graphics
Display set-up: Retail staff
This 42-inch-high, portable glorifier for L'Oreal's Oxygene fragrance collapses for easy moving and storage, offering retailers an alternative for merchandising.

Client: L'Oreal Canada, Montreal
Producer: Techno P.O.S., Montreal
Comments: Used to relaunch an existing product, the objective of this display was to modernize the image of the product and attract a younger consumer. The display holds all of the new shades while still having ample space for graphics that communicate a younger image. It shipped fully assembled with a detailed planogram for retailers.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: To match the color of the actual product cases, the injection-molded base of this display was made with real gold flecks mixed with plastic resin. A shade chart depicts each liner color alongside two shades of matching Colour Riche lipstick available on a similar display.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: A large replica of the FeatherLash mascara brush is built into the side of this display to call attention to the new product. The products are hung from hooks rather than being notched into the tray in order to accommodate smaller or larger sizes.

Client: L'Oreal, New York
Products Promoted: L'Oreal Kids Tropical Punch shampoo and conditioner
Marketing Strategy: To develop a freestanding display and sidekick that would help create brand recognition. The display graphics had to be impactful and had to appeal to kids.
Introduction: December 1998
Number of Displays: 6,875 floorstands, 25,500 sidekicks
Distribution: Mass merchants and drugstores
Construction/Materials: Corrugated with a plastic vacuum-formed base and injection-molded trays

Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multiple Product Line Merchandisers
Size of Run: 2,000
Objective: To frame modular componentry of the L'Oreal Colour Endure line. The unit needed to clearly identify the product and call attention to the product category. The unit creates a Colour Endure boutique within any retail environment for the existing and new wall system componentry.

Client: L'Oreal - Hair Care Division, New York
P-O-P Company: Display Systems Inc., Maspeth, N.Y.
Division: Temporary, Hair Cleansing Treatments