L'Oreal

Client: L'Oreal, New York
Size of Run: 6,700
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Skin Care Products
Comments: To help consumers select the right products for their skin type, the front panel on this display uses sliding indicators to select a skin type. Once selected, a window opens to display product information for that skin type. The display is updatable and can be adapted to new launches. A magnet secures the unit on the shelf.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: L'Oreal Canada, Montreal, Canada
Producer: Techno P.O.S. Inc., Quebec, Canada
Comments: A unique structure and vibrant graphics complemented the trendy imagery on this display which promoted the innovation of the hair care brand. The large 3-D FX logo at the base also called attention to the display and product line.

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.

Client: L'Oreal USA Inc., New York
Product Promoted: RevitaLift Complete skin cream
Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
Introduction: February 2001
Size of Run: 1,300
Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia

Product: Oxygen women's fragrance
Number of display: 6,000
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Department stores
Introduction: March 2001
Duration: Permanent
Construction: Corrugate, foil board, E-flute, two-color process graphics
Display set-up: Retail staff
This 42-inch-high, portable glorifier for L'Oreal's Oxygene fragrance collapses for easy moving and storage, offering retailers an alternative for merchandising.

Client: L'Oreal Canada, Montreal
Producer: Techno P.O.S., Montreal
Comments: Used to relaunch an existing product, the objective of this display was to modernize the image of the product and attract a younger consumer. The display holds all of the new shades while still having ample space for graphics that communicate a younger image. It shipped fully assembled with a detailed planogram for retailers.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: To match the color of the actual product cases, the injection-molded base of this display was made with real gold flecks mixed with plastic resin. A shade chart depicts each liner color alongside two shades of matching Colour Riche lipstick available on a similar display.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: A large replica of the FeatherLash mascara brush is built into the side of this display to call attention to the new product. The products are hung from hooks rather than being notched into the tray in order to accommodate smaller or larger sizes.

Client: L'Oreal, New York
Products Promoted: L'Oreal Kids Tropical Punch shampoo and conditioner
Marketing Strategy: To develop a freestanding display and sidekick that would help create brand recognition. The display graphics had to be impactful and had to appeal to kids.
Introduction: December 1998
Number of Displays: 6,875 floorstands, 25,500 sidekicks
Distribution: Mass merchants and drugstores
Construction/Materials: Corrugated with a plastic vacuum-formed base and injection-molded trays