LiveRamp

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

Uber Intelligence lets brands combine anonymized Uber data with their own customer information to better understand movement, dining and ordering behaviors.

LiveRamp’s clean room capabilities give RMNs greater visibility into off-site campaign results.

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.