Sporting Goods Report: Chasing The Tribe Shopper loyalties are strong in sporting goods -- they have their favorite teams and national brands -- but a down economy could sway these loyal, tribal shoppers CVS Goes to the Dogs Concept Shop Brings Life Fitness Shoppers Home CVS Stands Up to Comparison CVS Bolsters Skincare Lineup Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game