P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Brand Store Retailing Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money The New Simplicity Shelf clutter and 'post-consumerism' consumers trigger a shift toward more basic packaging designs. P&G Cleans Up with Cat in the Hat New Products and Packaging Shake Things Up at Pete's
