Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Brand Store Retailing Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money The New Simplicity Shelf clutter and 'post-consumerism' consumers trigger a shift toward more basic packaging designs. P&G Cleans Up with Cat in the Hat New Products and Packaging Shake Things Up at Pete's
