Kraft Heinz Co.

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: LifeSavers, Breath Savers and Ice Breakers products
Objective: The goal was to develop an eye-catching, upscale counter display to hold a variety of confection products on or around the checkout counter and to make it flexible enough to accommodate varying retail space restrictions.
Introduction: December 1999
Construction/Materials: Injection-molded, high-impact styrene base, pressure-sensitive labels
P-O-P Company: ImageWorks Display & Marketing Croup, Winston-Salem, N.C.

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Comments: This display was created to increase sales of the featured Nabisco cookies and crackers to households with kids between the ages of six and 12, and to encourage the cross-purchase of Nabisco products among kids.

Client: Nabisco, East Hanover, N.J.
Product Promoted: Nabisco crackers
Objective: To develop a merchandising vehicle that would help drive volume among heavy cracker consumers, especially during a peak snacking and party occasion - the Super Bowl.
Number of Displays: 10,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Client: Nabisco Foods Co. - Planters Division, Parsippany, N.J.
Products Promoted: Planters snacks
Objective: To provide a temporary floor unit that would support Planters' 4th Quarter Baking Programs and to provide a merchandise vehicle that would hold both pieces and bags.
Number of Displays: 4,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Patent: 6,050,419
Issued: April 18, 2000
Inventors: Therese A. Flanagan, Chicago; Keith C. Evans, Farmer City; both of Ill.
Assignee: Kraft Foods Inc., Northfield, Ill.