Kraft Heinz Co.

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Kraft Foods
Producer: Colangelo Synergy Marketing, Chicago, and Madden Communications, Wood Dale, Ill.
Size of Run: 300
Comments: This meal solutions center groups both refrigerated and shelf-stable Kraft products on one display that fits conveniently into end-aisle locations. Shoppers select a recipe card and all ingredients necessary to make an entire meal. Interchangeable kits enable easy updating of recipe cards, graphics and text.

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Nabisco Inc., Parsippany, N.J.
Producer: Protagon Display Inc., Scarborough, Ontario, Canada
Comments: This massive display for Canadian retailers was designed to merchandise up to 118 dozen packages and multiple SKUs of Nabisco product during the month of January, a traditionally slow selling period. Although the display's large size is meant to create the visual impact of a flatbed truck, modular design allows flexibility for all store sizes.

Client: Nabisco Biscuit and Snacks Group of Kraft Foods, East Hanover, N.J.
Producer: 3 Strikes Custom Design, Stamford, Conn.
Comments: Suspended from stores' ceilings, these Matrix Display Systems Photo Banner Blankets used the exact imagery that Universal Studios used for its national media and P-O-P campaigns. Some retailers used the blankets as customer giveaways after the promotion was over.

Client: Nabisco, Parsippany, N.J.
Distribution: All classes of trade
Size of Run: 1,000
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The primary objective of the cooler topper was to increase Planters' sales through incremental points of distribution. The fixture utilizes underdeveloped space on top of coolers and is flexible enough in design to be able to be placed on different size coolers in various configurations.

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: Corn Nuts
Objective: To increase trial of Corn Nuts brand snacks in 1.7-ounce packages through strategic secondary placement in c-stores and on beverage counters.
Introduction: April 2000
Construction/Materials: Litho-mounted styrene panels and header
P-O-P Company: United Displaycraft, Des Plaines, Ill.