Kraft Heinz Co.

Nabisco's Cookie and Cracker Section Gets a Facelift

Client: Madden Communications/Kraft Foods Inc., Wood Dale, Ill.
Products Promoted: Kraft Salad Dressings cross merchandised with Oscar Mayer Bacon Bits and Good Seasons Salad Dressing packets
Objective: To create a movable vehicle to cross merchandise Kraft Salad Dressings in the produce section of supermarkets.
Introduction: February 1998
Construction/Materials: All-natural Poplar wood, clear vacuum-formed product trays, litho signage header
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Kraft Foods, Ryebrook, N.Y.
Products Promoted: Jello and pudding
Objective: To provide additional merchandising space in the dessert aisle and other supermarket locations. To stimulate impulse buying by providing recipe tear-away sheets with desserts and ingredient lists.
Introduction: October 1997
Construction/Materials: Injection-molded plastic, metal mounting hardware and hinge
P-O-P Company: Thomson-Leeds Company Inc., New York

An Alphabet Soup of Opportunity in Supermarkets

Client: Nabisco Biscuit Co., East Hanover, N.J.
Producer: Conocraft, Sussex County, N.J.
Marketing Objective: A visually impactful, compact display was designed to gain incremental placement and promote sales of a special holiday promotional package.

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations. Division of Tim-Bar Corp., Hanover, Pa.
Marketing Objective: The 1996 Holiday House was designed to increase consumer takeaway during a key consumption time period. Sales were up 12 percent in stores that had both the Holiday House and end aisle displays. The cookie and cracker category turns were 8 percent faster in stores that had the Holiday House.

Client: Nabisco Inc., Parsippany, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Pet Food and Accessories