Kraft Heinz Co.

Client: Kraft Foods, Glenview, Ill.
Size of Run: 8,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Comments: Kraft developed a brand new category -- refrigerated meals -- designed to be placed between fresh meat and chicken. This injection-molded sign and spring-loaded tray keep an assortment of packages neatly merchandised.

Client: Nabisco (a division of Kraft Foods), East Hanover, N.J.
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Supermarket Retailer
Comments: The holidays are a peak consumption period for baking nuts, but shelf space is often not sufficient to keep up with product demand. This display provides a cost-effective and attractive way to get additional inventory on the floor.

Client: Kraft Foods, Glenview, Ill.
Size of Run: 25,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: Variable-force springs on this shelf display keep packages of coffee neatly faced at all times. When only one package is left in a track, a small aisle violator extends from the display to draw more attention and also to alert retailers that it's time to restock.

A recent on-pack promotion for Glenview, Ill.-based Kraft Foods Inc. included a "Monsters Inc." (Disney/Pixar) plush character keychain offered as part of a special multi-pack of Macaroni & Cheese.
Producer: Communicator Worldwide, Chicago.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Counter Displays - Temporary
Client: Nabisco Biscuit & Snack Co.
Producer: DIAM POP Group, Sussex, N.J.
Size of Run: 7,500
Comments: This temporary display supported the launch of Planters single-serve snack items with collectible NASCAR packaging. The displays, which assembled in less than 2 minutes, shipped flat so sales representatives could carry them in their vehicles.

Client: Nabisco Foods Co., Parsippany, N.J.
Products Promoted: Carefree Koolerz gum
Comments: Fluorescent orange styrene creates an edge-lit effect on this counter display, which can also be hung on a wall, pole or window with the provided screws, cable ties or suction cups.
Introduction: October 2000
Size of Run: 40,000
Construction/Materials: Injection-molded, heat-bent crystal styrene with etched logo
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.