Kraft Heinz Co.

Client: Kraft Foods North America, Tarrytown, N.Y.
Introduction: May 2003
Size of run: 35,000
Producer: Madden Communications, Wood Dale, Ill. To support the new flavors of Mad ScienTwists Kool-Aid from Kraft, the company worked with Wild Planet Toys on a premium promotion. Consumers can send away for a Mad Voice Twister voice-recording toy, and can also demo the toy on this floor display.

A Q&A profile of Spalding Sports Worldwide's Dan Bracken

Brands provide special "retailtainment" activity

A Q&A with Kraft Foods' Margaret Blighton

Merchandising and marketing highlights from 99 Cents Only's latest 10-K report (for year ended Dec. 31, 2002)

Client: Kraft Foods, East Hanover, N.J.
Size of Run: 16,000
Production Date: October 2002
Producer: TimBar Corporation Point-of-Purchase Packaging and Display Group, New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Comments: A high production run was required to distribute Kraft's Nuts in Chocolate product to all classes of trade nationwide.