Keurig Dr. Pepper

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper
Comments: Besides promoting Dr Pepper at valuable checkout locations, this simple unit helps retailers keep a pen readily available for customers. Self-adhesive backing assures easy placement.
Introduction: March 2001
Size of Run: 10,000
Construction/Materials: Standard retractable pen, Dr Pepper can, adhesive backing
P-O-P Company: Above & Beyond Incentives, Irving, Texas

Client: Dr Pepper/Seven Up Inc.
Products Promoted: Dr Pepper
Objective: These pole signs call attention to the "Peel Off, Log On, Cash In" game promotion attached to specially marked fountain cups of Dr Pepper sold at QSRs across the country.
Introduction: April 2001
Construction/Materials: Coroplast, four-color process printing

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 Up
Marketing Strategy: These mirrored clocks are used as the top tier in an order-based incentive program for fountain outlets. The outlet can receive the items based on sales volume. They are designed to encourage increased orders and maintain strong brand identity once placed.
Introduction: January 2000
Distribution: Fountain outlets where 7 Up products are sold