Keurig Dr. Pepper

Product: 7 UP soft drink
P-O-P companies: Troop Inc. (graphics), Optigraphics (lenticular), K.W. Printing Co. (printing), all of Dallas
Distribution: Supermarkets and c-stores
Introduction: May 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
7 UP teamed with Nokia and Sprint to create a sweepstakes offering free cellular phones and cellular service.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Product Promoted: Dr Pepper "Thirst to Win" promotion
Objective: To get consumers excited about the "Thirst to Win" promotion and its prizes as well as to tap into the demographic of NASCAR racing fans.
Introduction: May 1999
Producer: Cadmus Point of Purchase, Atlanta

Client: Dr Pepper/Seven Up Inc., Dallas
Products Promoted: Dr Pepper and Diet Dr Pepper soft drinks
Objective: To put the brand message directly into the hands of consumers.
Construction/Materials: Lightweight plastic device that is attached to gas nozzles. The ads are interchangeable messages that are printed on polystyrene.
P-O-P Company: Alvern Inc., Houston

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening