Keurig Dr. Pepper

Client: Dr Pepper/Seven Up Inc., Dallas
Products Promoted: Dr Pepper and Diet Dr Pepper soft drinks
Objective: To put the brand message directly into the hands of consumers.
Construction/Materials: Lightweight plastic device that is attached to gas nozzles. The ads are interchangeable messages that are printed on polystyrene.
P-O-P Company: Alvern Inc., Houston

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Client: TLPartnership and Dr Pepper/Seven Up Inc., Dallas
Products Promoted: 7 UP products
Objective: To alert consumers about the company's contest promotion.
Introduction: November 1997
Construction/Materials: E-flute corrugated wrap with 10-second voice box and motion sensor
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Location: Foodservice outlets for Dr Pepper/Seven Up Inc., Dallas
Display Description: 7 UP trademark cup countercard and Dr Pepper phone card countercard
Objective: To build trade customers' and bottlers' overall fountain volume by increasing brand awareness and purchase at the point-of-sale. To provide off-the-shelf, stock P-O-P that communicates a consistent brand image and message to consumers through unique and affordable vehicles.
Introduction: January 1998