Keurig Dr. Pepper

Marketing managers battle cola giants every day for display space and customer attention

Product: Dr Pepper fountain syrup
Number of displays: 4,000
P-O-P companies: Garrett's Promotions (production and Canadian distribution), Millarville, Alberta, Canada; Process Displays Inc. (U.S. distribution), Milwaukee
Distribution: Fast-food outlets
Introduction: November 1993
Duration: Permanent
Construction: High-impact polystyrene

Product: Dr Pepper
Number of displays: Approximately 2,000
P-O-P companies: Merchandising Resources Inc., (design and manufacture), Norcross, Ga.; Cavalier Corp., (refrigeration system and assembly), Chattanooga, Tenn.
Distribution: Convenience stores, gas stations and nontraditional accounts
Introduction: October 1992
Duration: Permanent
Construction: Injection-molded plastic (lid and tub); polyurethane insulation; polystyrene wrap (graphics); galvanized steel (sides)