Keurig Dr. Pepper

7 UP P-O-P features "Lord of the Rings" characters

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: September 2003
Producer: Zipatoni, St. Louis
Frodo and Gandalf standees are part of the LiquidLoot promotion, which ties Dr Pepper/Seven Up to the DVD release of "The Lord of the Rings: The Two Towers."

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: September 2003
Producer: United States Display, Montgomery City, Mo.
This motion-sensor pole-topper rotates like a carousel with various "Lord of the Rings: The Two Towers" characters on it. It stands 6-1/2 feet tall.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: February 2003
Number of displays: 5,500
Construction: Unit is clear PVC heat-sealed vinyl, screenprinted, clear suction cups; base is injection-molded ABS plastic
Distribution: Supermarkets, convenience stores
P-O-P company: Crew Design Inc., Kent, Conn.
Comments: The Downloader suction cup unit mounts to the inside of a cold vault door and gravity feeds dnL bottles from the bottom. The consumer has an unobstructed view of the bottles.

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility