Keurig Dr. Pepper

Client: Dr Pepper/Seven Up Inc., Plano, TexasComments: The roster of Dr Pepper's new displays for 2002 includes this six-pack rack featuring wood construction and casters for easy mobility.Introduction: Spring 2002
Construction/Materials: Wood, casters, laminated side graphics, 24-pt. board header
P-O-P Company: Universal Display & Fixture Co., Lewisville, Texas

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Red neon and retro graphics on this wall clock for foodservice accounts capture a sense of nostalgia for an American diner feel.
Introduction: January 2001
Size of Run: 1,000
Distribution: Fountain/foodservice accounts nationwide
Construction/Materials: Injection-molded housing, neon, four-color faceplate, battery-powered clock
P-O-P Company: DUCO Technologies, Henderson, Nev.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper
Comments: Besides promoting Dr Pepper at valuable checkout locations, this simple unit helps retailers keep a pen readily available for customers. Self-adhesive backing assures easy placement.
Introduction: March 2001
Size of Run: 10,000
Construction/Materials: Standard retractable pen, Dr Pepper can, adhesive backing
P-O-P Company: Above & Beyond Incentives, Irving, Texas