Keurig Dr. Pepper

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

Client: TLPartnership and Dr Pepper/Seven Up Inc., Dallas
Products Promoted: 7 UP products
Objective: To alert consumers about the company's contest promotion.
Introduction: November 1997
Construction/Materials: E-flute corrugated wrap with 10-second voice box and motion sensor
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Location: Foodservice outlets for Dr Pepper/Seven Up Inc., Dallas
Display Description: 7 UP trademark cup countercard and Dr Pepper phone card countercard
Objective: To build trade customers' and bottlers' overall fountain volume by increasing brand awareness and purchase at the point-of-sale. To provide off-the-shelf, stock P-O-P that communicates a consistent brand image and message to consumers through unique and affordable vehicles.
Introduction: January 1998

Client: Dr Pepper/7 UP (Brooks Beverage Co.)
Product(s) Promoted: 7 UP
Producer: STM Graphics
Location: Dallas, Texas
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996