Kellanova

Product: Kellogg's cereal
Number of displays: 670
P-O-P companies: Americhip (production), Torrance, Calif.; Sanchez & Associates Inc. (design), Chicago
Distribution: Regional Hispanic supermarkets
Introduction: February 2002
Duration: Temporary
Construction: Audio device assembled into stock sleeve
Display set-up: Retail staff
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.

Client: The Kellogg Co., Battle Creek, Mich.
Size of Run: 1,000
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Services: Quick Service Restaurants
Comments: Injection-molded star-shaped trays merchandise six packages per row in a square foot of counter space. Restocking is easy as packages snap into holders and are held securely as the trays are rotated.

Client: The Kellogg Co., Battle Creek, Mich.
Size of Run: 10,000
Producer: Frank Mayer & Associates, Grafton, Wis.
Division: Permanent, Services: Other Service Establishments
Comments: Kellogg's Foodservice Division improved upon prior cereal dispensing machines with this unit, which features fewer parts and easier disassembly for cleaning in dishwashers. Graphic inserts are easily updated.

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)

Client: Kelloggs Co., Battle Creek, MI
Introduction: January 15, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 7" x 10" x 1 1/2"
Weight: 1/2 lb.
Producer: Joliet Pattern Inc., Crest Hill, IL
Comments: Lenticular graphics on 3-D shelf signs for Kellogg's new Disney cereals shift scenes as shoppers walk past the display.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Product: Single-serve snacks
Number of displays: 1,000 (third reorder pending)
P-O-P companies: Frank Mayer & Associates, Grafton, Wis.; and SMP Display & Design Group, Chattanooga, Tenn.
Distribution: Convenience stores, foodservice outlets
Introduction: June 2001
Duration: Permanent
Construction: Sheet metal, vacuum-formed ABS plastic, four-color screen printed graphics
Display set-up: Kellogg's national broker network