Exploring the Floor Frontier This bottom-line technology is breaking new ground in retail and other applications Milk Processors Look Down to Push Up C-Store Sales Sales From Displays: Cold Cereal Scanner Data Corroborates P-O-P's Power Kellogg's Low Fat Pop Tarts Display Client: The Kellogg Co.P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich. Kellogg's Convenience Rack Client: The Kellogg Co.P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich. Kellogg's Cereals/Eggo Waffles Display Client: The Kellogg Co.Product: Kellogg's cereals/Eggo wafflesP-O-P company: Visual Marketing Inc., ChicagoConstruction: Silkscreened; heat-bent plastic with LED blinkerIntroduction: February 1995 Sony P-O-P Communicates with Consumers at a Deeper Level First Previous 323 324 325
