JCPenney MNG by Mango Shop
Brand: MNG by Mango at JCPenney
Insight: JCPenney has had success with its shop-in-shop model and considers itself a leader in department store fast fashion.
Solution: Introduce the MNG by Mango shop with a heavy digital and social media campaign to attract the chain's target shoppers.
Description: The MNG by Mango shop-in-shop at JCPenney is supported by social media efforts on Facebook and digital tools like JCPenney's iPhone app.
